Reflections

In order to blog effectively, it is important to build credibility. Some aspects such as credible sources, flawless grammars, informative contents and regular postings will enhance the persuasiveness and credibility of the blog. Besides, social networks can also help to build blogging communities. As Sobel (2010) states, ‘as the blogosphere converges with social media, sharing of blog posts is increasingly done through social networks’.

Furthermore, multimodality is needed to express an idea effectively. According to Walsh (2006, p. 24), ‘ … meaning is communicated through a [synchronization] of modes’. In order to convey a meaning effectively, the elements in a same blog post, such as pictures and texts, have to be relevant.

In addition, in order to prevent misunderstandings and misinterpretations, it is also important for bloggers to be sensitive to cultural context. As Schriver (1997, p. 372) states, ‘frame of reference comes from various sources which interact during document design, including cultural knowledge’.

Lastly, throughout the course of Issues in Publication and Design, I have learned some important theories which will be helpful in the field of communication. I hope you also enjoy reading my blog. Thanks!

References:

Schriver, KA 1997, ‘The interplay of words and pictures’, in KA Schriver (ed), Dynamics in document design: creating texts for readers, Wiley Computer Pub., New York, pp. 361-441.

Sobel, J 2010, State of blogosphere 2010, Technorati, viewed 18 August 2011, <http://technorati.com/blogging/article/state-of-the-blogosphere-2010-introduction/>.

Walsh, M 2006, ‘The ‘textual shift’: examining the reading process with print, visual and multimodal texts’, Australian Journal of Language and Literacy, vol. 20, no. 1, pp. 24-37.